The KNOW BPD, NO STIGMA national campaign
We know there is a lot of negative talk surrounding BPD. The KNOW BPD, NO STIGMA campaign acknowledges this, and uses a strength-based approach to change the narrative around the words Borderline Personality Disorder.
We truly believe that education leads to understanding. With understanding, comes compassion, and compassion leads to empathy. We believe once people truly know the facts about BPD and see the complex human beings behind it that it will decrease stigma and end discrimination. We simply believe that to know and understand BPD will eventually result in no stigma.
The campaign delivers facts, in an accessible way. It aims to be non-threatening. It promotes recovery, positivity and hope. It asks for compassion, empathy and understanding.
Voices are very important to us. Listening to the experts themselves, the consumers and carers, and of course bringing in the strong voices of our allies in the treatment, research and caring communities, our professors, mental health clinicians and support workers.
The campaign is designed using co-design and co-production principles, which means that the users design the product with the support of the designer.
Consultation and feedback is sought at every point of production in a systematic way that removes hierarchy and power roles by anonymous input. This means that no one has a more powerful voice than anyone else and decisions are made by majority impact.
The outcome of this project is resources available for download in four distinct categories:
Infographics – Quick facts that dispel the myths of BPD.
Quotes and Lived Experience – The voices of our consumers, carers and clinicians
Self-care Strategies – some self-care ideas for those who are struggling
The Service support – posters to show clients you support people with BPD
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